Cuando tenga una gran historia sobre cómo se creó su producto o servicio para cambiar vidas, compártala. La página "Acerca de nosotros" también es un excelente lugar para vivir. Las buenas historias humanizan tu marca, brindando contexto y significado para tu producto. Además, las buenas historias son pegajosas, lo que significa que es más probable que las personas se conecten con ellas y las transmitan.

Yellow Leaf Hammocks tells users about its product by describing how the hammocks empower artisan weavers and their families. The company breaks down different pieces of the story into sections that combine words and easily digestible graphics, painting a picture instead of big chunks of text. They're clear about why they're different: "Not a Charity," the page reads. And then: "This is the basis for a brighter future, built on a hand up, not a handout."

Every company has a story to tell, so break out your storytelling skills from that random English class you took years ago and put them to work on your "About Us" page. Using descriptive and emotive copy and gorgeous graphics, an "About Us" page with a story works harder for your business than a generic one.